Energy Store AU is a Brisbane-based distributor of diesel generator parts, Deep Sea Electronics (DSE) controllers, and power-management equipment. Their goal was to modernise their sales process by bringing their extensive catalogue online — allowing customers to purchase products directly rather than having to call or visit in-store.
The Brief
Develop and design a brand identity and digital presence that reflect Energy Store AU’s reputation for reliability, speed, and technical expertise.
Create a Shopify eCommerce website capable of handling thousands of SKUs, with seamless product search and filtering for both trade and retail customers.
Establish a user-friendly online experience that simplifies ordering and reduces support time for their internal sales team.
Services
Branding
UI / UX Design
Shopify Store Development
App integration
Shopify Store Maintenance
Our Solution
We designed a modern, minimalist logo system featuring strong typography and a bold energy-inspired icon — usable in both stacked and horizontal formats.
Built a custom Shopify store focused on functionality and speed, integrating advanced search, category navigation, and product data structuring to improve usability.
Implemented conversion-optimised UI/UX design, ensuring customers can find and purchase generator controllers, modules, and accessories quickly from any device.
Added SEO-optimised product pages with structured data, metadata, and schema markup to enhance visibility for search terms such as “DSE controllers Australia” and “generator parts Brisbane.”
The Result
Energy Store AU now operates a fully online eCommerce platform, reducing phone-based orders and enabling same-day dispatch on stocked items.
The website has improved search visibility across Australia and positioned the brand as a leading online source for industrial generator products.
