The Brief

• Create a modern, conversion-driven eCommerce website that allows customers to easily browse flooring options, calculate quantities, and order samples.

• Design a clean and trustworthy brand identity reflecting Find a Floor’s professionalism and expertise in residential and commercial flooring.

• Integrate a custom checkout flow with per-square-metre pricing and postcode-based delivery validation.

Our Solution

• We designed a sleek, modern visual identity and applied it consistently across all digital touchpoints.

• Developed a Shopify store purpose-built for flooring eCommerce — featuring square-metre (m²) and per-box pricing logic, a sample credit system, and an intelligent postcode delivery checker.

• Implemented an intuitive UI/UX design to guide customers through selection, quantity calculation, and checkout with minimal friction.

• Optimised on-page SEO, metadata, and schema to rank highly for search terms such as “buy flooring online Australia” and “Sunshine Coast hybrid flooring.”

The Result

• Find a Floor now operates a streamlined online sales channel that complements its physical showroom.

• Customers can calculate, order, and pay for flooring products online — reducing manual quoting and improving lead conversion rates.

• The new site has significantly boosted organic visibility and positioned Find a Floor as a leader in the Australian direct-to-consumer flooring market.

• Within 10 days of launch, the new Shopify store achieved the same sales volume their previous website made in 10 months.