Mynt Money is a start-up fintech company that provides bridging finance solutions for companies in highly regulated industries. Their mission is to empower their customers by allowing access to funds in order to keep their businesses going when its needed most.
The Brief
Develop and design a brand identity.
Build an intuitive and easy to use WebApp to aid Financial Controllers in applying for bridging finance through the Mynt Money platform.
Our Solution
A simple, custom sans-serif logotype was designed with a “free-flowing” aesthetic to symbolize money free-flowing with ease from one place to another.
A clean user interface was designed to ensure users had a seamless experience while using the platform.
Rolling out the solution
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Meet with the client to discuss their business vision and mission to better understand their brand and business goals.
Conduct qualitative user research in the form of interviews, observations and analysis of existing data.
In-depth competitor analysis of other platforms and devise a strategy for the design phase.
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Create an image mood board to visually represent the company’s brand aesthetic and guide the direction of the logo design.
Develop an MVP and carry out initial beta testing with a subset of customers.
Launch version one of the app and continue working with key stakeholders to obtain feedback to continually improve the system.
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Review user feedback and conduct follow up interviews and observation sessions with customers.
Revise workflows and redevelop key functions and features in the app.
Branding
UI / UX Design
WebApp Development
Services
